Media Agnosticism
Don’t think about where to advertise until you have a solid handle on what you’re advertising.
Is Lifetime Customer Value Still Important? | Wizard’s Roundtable
For most businesses, the answer is “yes.”
Change the Name, Change the Results
If you sell a commodity that’s named the same thing everyplace else, give yours a better name.
Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to
A Love-letter to Radio Sales from 3 Ex-Production Directors
I want to challenge radio to stop being an industry of C students.
Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable
Long ads vs short ads and how to create viral videos (or do you?)
They Hate My Ad! (Now what?)
Magnets both attract and repel. It’s what magnets to. If you’re not repellin’, you’re probably not attractin’.
McMann & Tate: Worst Ad Agency Ever
You can’t see your business as it is. You can’t unknow what you already know.