Author name: Johnny

Twelve Most Common Mistakes in Advertising – Roy H. Williams

Johnny / July 13, 2020

These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire […]

Johnny / June 30, 2020

Formulas are fixed. Recipes are malleable.

Johnny / June 16, 2020

Advertising is a memory game. You remember the things that are repeated often.

Johnny / June 2, 2020

“How did you hear about us” will never give you the answer you’re looking for.

Johnny / May 19, 2020

Psychologists call it habituation.
Marketers call it the enemy.

Johnny / May 4, 2020

The world will change…but not much

Johnny / April 20, 2020

Your brand is an invisible link between your company and your product category.

Johnny / April 7, 2020

Welcome aboard folks, and don’t worry…that problem with the flaming engine yesterday has been completely repaired.

Johnny / March 24, 2020

What do you want people to know about you after we get through this?

Johnny / March 18, 2020

I’m proud you’re showing us there is more good than bad.