Wizard's Roundtable long-short

Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable

Johnny Molson

A longer ad (letter, blog-post, TV/radio commercial) can perform better than a short one provided you use the power of a (non-boring) story.

In this episode, we talk about the myth that people have a “short attention span” (only true if you’re a dullard), and look at how companies like The Harman Brothers make viral videos (or do they?).

Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable

In this episode:

Johnny Molson (johnnymolson@wizardofads.com)
Joe Hamilton (joe@wizardofads.com)
Jeff Sexton (jeffsexton@wizardofads.com)
Stephen Semple (stephensemple@wizardofads.com)
Gary Bernier (gary@wizardofads.com)

www.wizardofads.org
www.molsonpartners.com

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