How to Get (and keep) Attention | Wizard’s Roundtable
Orlando Wood talks about why advertising has an attention problem. And how to fix it.
Orlando Wood talks about why advertising has an attention problem. And how to fix it.
You have to:
1: Not sound like everybody else
2: Get into somebody’s imagination and mess around.
It’s a gem of a generation. You wouldn’t want to miss ’em!
You should probably raise your price.
Unless you’re no different than your competitor. In that case…well – – it’s gonna be hard.
You have an opportunity to build an intimate relationship with your super-fans.
A broken culture can completely negate a marketing campaign.