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Is Lifetime Customer Value Still Important? | Wizard’s Roundtable

Johnny Molson

For many businesses, the answer is “yes.” But, maybe not yours.

In this episode, we’ll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.

In this episode: Johnny Molson, Chuck McKay, and Dave Young

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Mistakes aren’t wrong. Wrong isn’t a mistake.

Don’t make those commercials too slick. People will slide right off.

Nows or Laters?

you just told them to give up on you People are in the market to buy what you’re sellin’ today. There are also people who are not shopping...

Same Same Sameity Same Same

Psychologists call it habituation. Marketers call it the enemy.