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Is Lifetime Customer Value Still Important? | Wizard’s Roundtable

Johnny Molson

For many businesses, the answer is “yes.” But, maybe not yours.

In this episode, we’ll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.

In this episode: Johnny Molson, Chuck McKay, and Dave Young

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I will push you off a cliff

Never confuse marketing with advertising.

Media Agnosticism

Don't think about where to advertise until you have a solid handle on what you’re advertising.

The Marketing Funnel Cloud

Andy Warhol said, "one day everybody will have their own Marketing Funnel." Today is that day.