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Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable

Johnny Molson

In this episode, Peter Nevland and Johnny discuss Character Diamonds.

This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class. 

Deploying these same tactics in your advertising will not only make your commercials more memorable, but you’ll also create a bond with your customer.  

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