How to Brainstorm Header

How to Have an Effective Brainstorming Meeting | Wizard’s Roundtable

Johnny Molson

“Brainstorming” is more than just “throwin’ ideas around.”

It’s a method developed by Alex Osborn (the “O” in BBDO), and Dr. Sidney Parnes in the middle of the last century.  The Osborn/Parnes method is the foundation of nearly every professionally facilitated idea-generation meeting in the past 70 years.

My guest today on the Wizard’s Roundtable is Dr. Robert Alan Black.  He’s a consultant and author who has traveled the world helping businesses build a more creative culture.

You’ll learn what brainstorming is, and is not, along with ways to put together more effective meetings.  “Every human being is born with the capacity to think creatively,” according to Dr. Black. “…but every culture, religion, organization and school wants conformity.”

If you feel your business might be creatively stuck, I hope this video will be useful.

Johnny Molson

Subscribe to these articles:

I promise to poke my eye with a fork before I ever sell or give out your email to anyone. 

Share this article with friends (or enemies, whatev...I don't get involved:

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

More articles you'll find helpful...

How to Talk to Millennials

  “But, how do I reach the Millennials?”   That’s THE marketing question of the past 5 years.  You MUST talk to the Millennials.  But, how? 

Read More