Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
Use too much fertilizer and your business will smell like manure
Targeting is more expensive than brand-building. Here's why.
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator…
I want to challenge radio to stop being an industry of C students.
Long ads vs short ads and how to create viral videos (or do you?)
You can't see your business as it is. You can't unknow what you already know.
These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire for instant gratification The ad that creates enough urgency to…
Advertising is a memory game. You remember the things that are repeated often.