2024: The Year Digital Becomes “Traditional”
It’s time for digital advertising to abide by the same rules as the grown ups.
advertising
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to
A Love-letter to Radio Sales from 3 Ex-Production Directors
I want to challenge radio to stop being an industry of C students.
Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable
Long ads vs short ads and how to create viral videos (or do you?)
McMann & Tate: Worst Ad Agency Ever
You can’t see your business as it is. You can’t unknow what you already know.
Twelve Most Common Mistakes in Advertising – Roy H. Williams
These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire
The Deception of Earholes and Eyeballs
Advertising is a memory game. You remember the things that are repeated often.