Emotion in Advertising Equals Dollars in Business
You competition is dull. I promise. You can be so much better.
Blog Section
MYTH: Everyone goes to Google first
We only think we go to Google first. What happens when you’re not thinking is what really matters
(Anti)Predictions in Marketing for 2024
You thought 5G would change everything.
But it didn’t. Maybe we should get out of the “prediction” business.
The Myth of Marketing Specialists
Have I worked in your business category?
Yes. Always yes.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
VIDEO: Why Creative Matters
Creative isn’t “nice to have.”
It’s something you MUST have.
The Fundamentals that Remain
I forgot to say something in my last article. Here’s the rest of the story.