Video: Sales Today or Salience Tomorrow? Yes.

The (infernal) tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who calmly say “we must brand for tomorrow” continues to intrigue me.
The landmark research of Les Binet & Peter Field, groundbreaking work from Orlando Wood, and Prof Mark Ritson’s “bothism” inspired this 4-minute production.

Maybe it will help.
Or not. Stay in your silo.