Dave Said What?
What made David Packard say “Marketing is too important to be left to the marketers?”
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Business is Not a Football Game
Your customer doesn’t care about your competitors, industry trends, or internal policies. So, why do you?
What if it’s Not Advertising?
“Before you blame (or praise) your advertising – consider these other, very-much-marketing-related, items”
Media Perceptions VS Reality [Video]
Maybe what you think is happening…isn’t happening
Getting the Word Out About Your Business
“A good strategy takes months to come up with, and 10 seconds to explain.”
