Business is Not a Football Game
Your customer doesn’t care about your competitors, industry trends, or internal policies. So, why do you?
Your customer doesn’t care about your competitors, industry trends, or internal policies. So, why do you?
“Before you blame (or praise) your advertising – consider these other, very-much-marketing-related, items”
Maybe what you think is happening…isn’t happening
“A good strategy takes months to come up with, and 10 seconds to explain.”