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Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable

Johnny / September 15, 2020

In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to […]

Johnny / September 9, 2020

The war between long-term and short-term advertising is a false choice.

Johnny / September 1, 2020

I want to challenge radio to stop being an industry of C students.

Johnny / August 24, 2020

The price tag advertises quality.

Johnny / August 18, 2020

Long ads vs short ads and how to create viral videos (or do you?)

Johnny / August 11, 2020

Magnets both attract and repel. It’s what magnets to. If you’re not repellin’, you’re probably not attractin’.

Johnny / July 27, 2020

You can’t see your business as it is. You can’t unknow what you already know.

Johnny / July 14, 2020

Don’t make those commercials too slick. People will slide right off.

Johnny / July 13, 2020

These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire

Johnny / June 30, 2020

Formulas are fixed. Recipes are malleable.