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  Being friendly and good isn’t special.  It’s normal.  It’s expected.  

  Your brain, in all its efficiency, will give you the gift of an idea as promptly as possible.  Other

  You are living in the age of overchoice.

   Yes or no questions invite the customer to say “no.”

  Don’t make those commercials too slick… people will slide right off.

  Welcome to the intersection of faith and fact. 

  People will come with new ideas.  Thank them politely, and move on.

  Instead of making a product to sell to customers, ask what the customer wants, and then make the product.

  You cannot apply a formula to a jewelry store that you used for a plumber.

  “Wine is still wine from the barrel, to the bottle, to the glass”