Thou shall not covet thy neighbor’s ads
The campaign must grow out of what makes you unique. By that definition alone, copying an existing commercial is […]
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Good vs Best: Superlatives That Kill
“We’re not looking for the best. …we are looking for something good enough right now.”
Logic is the most illogical way to advertise
Your brain already made a choice before “you” are conscious of it.
How’dja Hear About Us? Advertising’s Chinese Finger Trap
Surely you can identify “how you first heard about them.” Except… you can’t.
The Creative Paradox: Failure IS an option
Celebrate the person who tried and skinned her knees.
And Don’t Forget the Paprika…
You owe it to your company to make the bubble in the level just a hair off.
When ratings lie, cheat, and break your heart.
It’s a very reasonable question. The answer was heartbreaking.
Marketing is hard. Except when it’s not
Stop me if you’ve heard this one before: Focus your message.