Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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Don’t think about where to advertise until you have a solid handle on what you’re advertising.
Have I worked in your business category?
Yes. Always yes.
You can’t see your business as it is. You can’t unknow what you already know.
“How did you hear about us” will never give you the answer you’re looking for.
“But, how do I reach the Millennials?” That’s THE marketing question of the past 5 years. You MUST talk
AI is right for your business, if you don’t think your business is terribly special.
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