wizard copy

[Video] Speaking the Language of the Customer

Johnny Molson


“The customer rarely buys what the business thinks it’s selling”


Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute




Subscribe to these articles:

I promise to poke my eye with a fork before I ever sell or give out your email to anyone. 

Share this article with friends (or enemies, whatev...I don't get involved:

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

More articles you'll find helpful...

How to Build a Strategy

In last week’s article, I told you How to Build a Cathedral.  Your campaign (cathedral) is made up of many ads (bricks) that have been arranged according to a strategy...

Read More