“The customer rarely buys what the business thinks it’s selling”
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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Surely you can identify “how you first heard about them.” Except… you can’t.

It’s a very reasonable question. The answer was heartbreaking.

When it’s time for a sale… go big, or skip it entirely. No middle ground.

If you are always having a sale, then you’re never really having a sale
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