“The customer rarely buys what the business thinks it’s selling”
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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If you buy the story, and the story is your story, you buy the product.

You have to:
1: Not sound like everybody else
2: Get into somebody’s imagination and mess around.

A broken culture can completely negate a marketing campaign.

When it’s time for a sale… go big, or skip it entirely. No middle ground.
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