The (infernal) tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who calmly say “we must brand for tomorrow” continues to intrigue me.
The landmark research of Les Binet & Peter Field, groundbreaking work from Orlando Wood, and Prof Mark Ritson’s “bothism” inspired this 4-minute production.
Maybe it will help.
Or not. Stay in your silo.
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More yummy words to read:
It’s not really controversial… but marketers don’t seem to like to do it.
There are many things you want people to “know” about your business. But what matters is what’s remembered.
If you sell a commodity that’s named the same thing everyplace else, give yours a better name.
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