The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
VIDEO: Why Creative Matters
Creative isn’t “nice to have.”
It’s something you MUST have.
The Fundamentals that Remain
I forgot to say something in my last article. Here’s the rest of the story.
Marketing Predictions for 2023 (?)
Let’s look into the future. But first, let’s debunk the past…
Fables are Better than Facts
A list of facts is just a documentary about your business. Fables are the secret weapon to persuade.
Tips for Businesses to Deal with Inflation
Cutting costs and raising prices went out with disco. Here are some other ideas.
The Thing is Never the Thing
The message makes the media work.
The media does not make the message work
The PROPER Way to Advertise a Sale
When it’s time for a sale… go big, or skip it entirely. No middle ground.
Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?