Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
VIDEO: Why Creative Matters
Creative isn’t “nice to have.”
It’s something you MUST have.
The Fundamentals that Remain
I forgot to say something in my last article. Here’s the rest of the story.
Marketing Predictions for 2023 (?)
Let’s look into the future. But first, let’s debunk the past…
Fables are Better than Facts
A list of facts is just a documentary about your business. Fables are the secret weapon to persuade.
Tips for Businesses to Deal with Inflation
Cutting costs and raising prices went out with disco. Here are some other ideas.
The Thing is Never the Thing
The message makes the media work.
The media does not make the message work