VIDEO: Why Creative Matters

Creative isn't "nice to have." It's something you MUST have.

You think “creative” is something that’s “nice to have.”

We know creative is something you must have

The next 13 minutes will change your outlook

Information used in this video includes Orlando Wood’s work in the books:
Lemon and Look Out
Other data from IPA.co.uk and Les Binet & Peter Field from The Long and the Short of It
And econometric research from Kantar

Now go make something amazing.

It’s the secret digital marketers don’t want you to know.

Being friendly and good isn’t special. It’s normal. It’s expected.

You are living in the age of overchoice.