VIDEO: Why Creative Matters

Creative isn't "nice to have." It's something you MUST have.

You think “creative” is something that’s “nice to have.”

We know creative is something you must have

The next 13 minutes will change your outlook

Information used in this video includes Orlando Wood’s work in the books:
Lemon and Look Out
Other data from IPA.co.uk and Les Binet & Peter Field from The Long and the Short of It
And econometric research from Kantar

Now go make something amazing.

you just told them to give up on you People are in the market to buy what you’re

You can’t reach the masses by targeting online.

The conjunction is the problem