In this episode, Peter Nevland and Johnny discuss Character Diamonds.
This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class.
Deploying these same tactics in your advertising will not only make your commercials more memorable, but you’ll also create a bond with your customer.
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Don’t expect the customer to connect the dots with your boring biography.
Targeting is more expensive than brand-building. Here’s why.
Large corporations give back over $21 billion to charitable organizations each year. American Express and The Chronicle of Philanthropy say
“Wine is still wine from the barrel, to the bottle, to the glass”
Instead of making a product to sell to customers, ask what the customer wants, and then make the product.
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