In this episode, Peter Nevland and Johnny discuss Character Diamonds.
This is a technique created by David Freeman, advisor to several dozens of hit TV shows and movies and creator of the Beyond Structure class.
Deploying these same tactics in your advertising will not only make your commercials more memorable, but you’ll also create a bond with your customer.
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Don’t make those commercials too slick. People will slide right off.
If you buy the story, and the story is your story, you buy the product.
I forgot to say something in my last article. Here’s the rest of the story.
If you try to be known for everything, you end up being known for nothing.
Your brain already made a choice before “you” are conscious of it.
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