Be Different. Just Like Everyone Else.
Being different is hard. Being distinct is hard. But, it’s important. You gotta.
marketing
(Anti)Predictions in Marketing for 2024
You thought 5G would change everything.
But it didn’t. Maybe we should get out of the “prediction” business.
The Myth of Marketing Specialists
Have I worked in your business category?
Yes. Always yes.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
Why Your Business Should Have a Podcast | Wizard’s Roundtable
You have an opportunity to build an intimate relationship with your super-fans.
