Advertising Has Been Outlawed. Now What?
Let’s play a game of “what if”
strategy
Be Different. Just Like Everyone Else.
Being different is hard. Being distinct is hard. But, it’s important. You gotta.
Marketing Has a Physics Problem
There are marketing forces you can’t see. But, they exist just the same.
Emotion in Advertising Equals Dollars in Business
You competition is dull. I promise. You can be so much better.
(Anti)Predictions in Marketing for 2024
You thought 5G would change everything.
But it didn’t. Maybe we should get out of the “prediction” business.
The Myth of Marketing Specialists
Have I worked in your business category?
Yes. Always yes.
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure
The Unfortunate Branding of Camp LeJ—e
Targeting is more expensive than brand-building. Here’s why.
