A longer ad (letter, blog-post, TV/radio commercial) can perform better than a short one provided you use the power of a (non-boring) story.
In this episode, we talk about the myth that people have a “short attention span” (only true if you’re a dullard), and look at how companies like The Harman Brothers make viral videos (or do they?).
In this episode:
Johnny Molson (johnnymolson@wizardofads.com)
Joe Hamilton (joe@wizardofads.com)
Jeff Sexton (jeffsexton@wizardofads.com)
Stephen Semple (stephensemple@wizardofads.com)
Gary Bernier (gary@wizardofads.com)
www.wizardofads.org
www.molsonpartners.com
