A Love Letter to Radio (and businesses that advertise anywhere) | ((Repost))

One of our most popular videos from 2020 is this conversation with Ryan Patrick, Tim Miles, and Johnny Molson.

It’s one-part instruction manual for media providers and one-part checklist for businesses.

For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).

If your advertising isn’t working…it’s quite likely due to a weak message.