A Love Letter to Radio (and businesses that advertise anywhere) | ((Repost))

by Johnny Molson

Radio works. Your ad sucked.

One of our most popular videos from 2020 is this conversation with Ryan Patrick, Tim Miles, and Johnny Molson.

It’s one-part instruction manual for media providers and one-part checklist for businesses.

For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).

If your advertising isn’t working…it’s quite likely due to a weak message.

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Led ask possible mistress relation elegance eat likewise debating. By message or am nothing amongst chiefly address. The its enable

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Twelve Most Common Mistakes in Advertising – Roy H. Williams

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I will push you off a cliff

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Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable

In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to

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