A Love Letter to Radio (and businesses that advertise anywhere) | ((Repost))

by Johnny Molson

Radio works. Your ad sucked.

One of our most popular videos from 2020 is this conversation with Ryan Patrick, Tim Miles, and Johnny Molson.

It’s one-part instruction manual for media providers and one-part checklist for businesses.

For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).

If your advertising isn’t working…it’s quite likely due to a weak message.

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When it’s time for a sale… go big, or skip it entirely. No middle ground.

MYTH: Everyone goes to Google first

We only think we go to Google first. What happens when you’re not thinking is what really matters

Formulas and Recipes

Formulas are fixed. Recipes are malleable.

Video Games Playing With Imagination

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Men Don’t Eat Salad

If you buy the story, and the story is your story, you buy the product.

Does the Name Ring a Bell?

Forget conversions. You probably have an awareness problem.

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