A Love Letter to Radio (and businesses that advertise anywhere) | ((Repost))

by Johnny Molson

Radio works. Your ad sucked.

One of our most popular videos from 2020 is this conversation with Ryan Patrick, Tim Miles, and Johnny Molson.

It’s one-part instruction manual for media providers and one-part checklist for businesses.

For businesses, it’s important to understand the kinds of questions you should be getting from your media provider. If they’re not asking these questions, find somebody who will ask you these questions (or find a new media provider).

If your advertising isn’t working…it’s quite likely due to a weak message.

Emotion in Advertising Equals Dollars in Business

You competition is dull. I promise. You can be so much better.

About That Price

You should probably raise your price.
Unless you’re no different than your competitor. In that case…well – – it’s gonna be hard.

How to be Smart in 5 Words

Ideas are not perfect. They’re just ideas.