VIDEO: Why Creative Matters

Creative isn't "nice to have." It's something you MUST have.

You think “creative” is something that’s “nice to have.”

We know creative is something you must have

The next 13 minutes will change your outlook

Information used in this video includes Orlando Wood’s work in the books:
Lemon and Look Out
Other data from IPA.co.uk and Les Binet & Peter Field from The Long and the Short of It
And econometric research from Kantar

Now go make something amazing.

Get these fancy writings delivered regularly to your email:

I solemnly swear your email is perfectly safe and will never be sold or shared. I don’t know that many people anyway.

You are ignoring most of your customers.

Welcome to the intersection of faith and fact.

Formulas are fixed. Recipes are malleable.

Surely you can identify “how you first heard about them.” Except… you can’t.

Google knows what you should. They can’t make it without mass media.

Long ads vs short ads and how to create viral videos (or do you?)

Now you REALLY want to subscribe, don’t you? Join others just like you learning stuff all the time!