“The customer rarely buys what the business thinks it’s selling”
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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Use too much fertilizer and your business will smell like manure

Be remarkable and disrupting… more than once

We only think we go to Google first. What happens when you’re not thinking is what really matters

Psychologists call it habituation.
Marketers call it the enemy.

Celebrate the person who tried and skinned her knees.
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