Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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Radio works. Your ad sucked.
The message makes the media work.
The media does not make the message work
Advertising is a memory game. You remember the things that are repeated often.
There are many things you want people to “know” about your business. But what matters is what’s remembered.
Yes or no questions invite the customer to say “no.”
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