For many businesses, the answer is “yes.” But, maybe not yours.
In this episode, we’ll discuss the considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.
In this episode: Johnny Molson, Chuck McKay, and Dave Young
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“Before you blame (or praise) your advertising – consider these other, very-much-marketing-related, items”
The message makes the media work.
The media does not make the message work
You have to:
1: Not sound like everybody else
2: Get into somebody’s imagination and mess around.
People will come with new ideas. Thank them politely, and move on.
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