People are in the market to buy what you’re sellin’ today. There are also people who are not shopping right now
Your destination is Milwaukee. You have 10 gallons of fuel and 4 vehicles. You could put 2.5 gallons in each tank and “see what happens.” Or, put all 10 gallons in one tank and have a chance at making it.
“But, how do I reach the Millennials?” That’s THE marketing question of the past 5 years. You MUST talk to the Millennials. But, how?