If you don’t want to read this whole thing, short answer:  Probably never.

It’s not really controversial… but marketers don’t seem to like to do it.

Generations, as groups of like-minded people, simply don’t exist.

There are many things you want people to “know” about your business. But what matters is what’s remembered.

Andy Warhol said, “one day everybody will have their own Marketing Funnel.”

Today is that day.

Don’t advertise “the best” when “that’ll do” will do