How Company Culture Improves Your Marketing | Wizard’s Roundtable
A broken culture can completely negate a marketing campaign.
How to Have an Effective Brainstorming Meeting | Wizard’s Roundtable
How to brainstorm like the pros.
Media Agnosticism
Don’t think about where to advertise until you have a solid handle on what you’re advertising.
Is Lifetime Customer Value Still Important? | Wizard’s Roundtable
For most businesses, the answer is “yes.”
Change the Name, Change the Results
If you sell a commodity that’s named the same thing everyplace else, give yours a better name.
