Generations, as groups of like-minded people, simply don’t exist.

There are many things you want people to “know” about your business. But what matters is what’s remembered.

Andy Warhol said, “one day everybody will have their own Marketing Funnel.”

Today is that day.

Don’t advertise “the best” when “that’ll do” will do

How “Everyone You Know” makes for sloppy research.

You can have a successful sale…if you do it right.