Cutting costs and raising prices went out with disco. Here are some other ideas.

The message makes the media work.
The media does not make the message work

When it’s time for a sale… go big, or skip it entirely. No middle ground.

Perkolatr will change everything. Should you be on it?

If you don’t want to read this whole thing, short answer: Probably never.

It’s not really controversial… but marketers don’t seem to like to do it.