
Tips for Businesses to Deal with Inflation
Cutting costs and raising prices went out with disco. Here are some other ideas.

The Thing is Never the Thing
The message makes the media work.
The media does not make the message work

The PROPER Way to Advertise a Sale
When it’s time for a sale… go big, or skip it entirely. No middle ground.

Perkolatr. The Most Important Business App You’re Not Using
Perkolatr will change everything. Should you be on it?

Happy New Year! When Should You Change Your Advertising?
If you don’t want to read this whole thing, short answer: Probably never.

The Most Controversial Part of Marketing
It’s not really controversial… but marketers don’t seem to like to do it.