Filmed in the Wizard of Ads studios in Austin, TX for The American Small Business Institute
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You competition is dull. I promise. You can be so much better.
People will come with new ideas. Thank them politely, and move on.
When it’s time for a sale… go big, or skip it entirely. No middle ground.
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to
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