They Hate My Ad! (Now what?)
Magnets both attract and repel. It’s what magnets to. If you’re not repellin’, you’re probably not attractin’.
Turning Words Into Magic
and dreamers into millionaires
We Believe everyone should be saying good things about you.
We Believe in bold strategies and elegant writing.
We Believe you have the ability to grow BIG.
See what else We Believe.
Pretty Good Advice
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McMann & Tate: Worst Ad Agency Ever
You can’t see your business as it is. You can’t unknow what you already know.
Mistakes aren’t wrong. Wrong isn’t a mistake.
Don’t make those commercials too slick. People will slide right off.
Twelve Most Common Mistakes in Advertising – Roy H. Williams
These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire for instant gratification The ad that creates enough urgency to cause people to respond immediately
The Deception of Earholes and Eyeballs
Advertising is a memory game. You remember the things that are repeated often.
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Marketing Musings Podcast
If you don't want to read all those articles above...because...sheesh, that's alotta words... you can listen to them in fancy podcast form.
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Wizard of Ads is an international collection of marketers from the United States, Australia, Canada, United Kingdom, Mexico, and Guatemala hand selected by Roy Williams. (WE'RE TOTALLY NOT A CULT) We have specialists in all areas of marketing and advertising, and build customized teams for each business we consult. We're not like the other kids, so we don't fit well with uptight companies that take the well worn path. BUT - - if you dig taking the road less traveled by...we're for you.
