Change the Name, Change the Results
September 22, 2020 No Comments
If you sell a commodity that’s named the same thing everyplace else, give yours a better name.
Turning Words Into Magic
and dreamers into millionaires
We Believe everyone should be saying good things about you.
We Believe in bold strategies and elegant writing.
We Believe you have the ability to grow BIG.
See what else We Believe.
Pretty Good Advice
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Use a Screenwriter’s Trick to Make Memorable Ads | Wizard’s Roundtable
September 15, 2020 No Comments
In this episode, Peter Nevland and Johnny discuss Character Diamonds. This is a technique created by David Freeman, advisor to several dozens of hit TV
Win Now. Win Later.
September 9, 2020 No Comments
The war between long-term and short-term advertising is a false choice.
A Love-letter to Radio Sales from 3 Ex-Production Directors
September 1, 2020 No Comments
I want to challenge radio to stop being an industry of C students.
What is Your Price Tag Advertising?
August 24, 2020 No Comments
The price tag advertises quality.
Long Ads, Short Ads, and Creating Viral Videos | Wizard’s Roundtable
August 18, 2020 No Comments
Long ads vs short ads and how to create viral videos (or do you?)
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Marketing Musings Podcast
If you don't want to read all those articles above...because...sheesh, that's alotta words... you can listen to them in fancy podcast form.
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Wizard of Ads is an international collection of marketers from the United States, Australia, Canada, United Kingdom, Mexico, and Guatemala hand selected by Roy Williams. (WE'RE TOTALLY NOT A CULT) We have specialists in all areas of marketing and advertising, and build customized teams for each business we consult. We're not like the other kids, so we don't fit well with uptight companies that take the well worn path. BUT - - if you dig taking the road less traveled by...we're for you.
