Turning Words Into Magic
and Dreamers into Millionaires
We believe everyone should be saying good things about you.
We believe in bold strategies and elegant writing.
We believe you have the ability to grow BIG.
See What Else We Believe
This is how we do that voodoo we do
1. Research
What's going on?
2. Strategy Development
Strategy before tactics. Always.
3. Message Development
The message is the kerosene that makes it work.
5. Maintaining
We neither set nor forget.
5. Tracking
Ongoing tracking of progress
6. Accountability
Our fees are tied to your growth. Nothing more.
Helpful Articles
Mistakes aren’t wrong. Wrong isn’t a mistake.
Don’t make those commercials too slick. People will slide right off.
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Twelve Most Common Mistakes in Advertising - Roy H. Williams
These 12 mistakes were penned by Roy Williams in The Wizard of Ads, ch 35, pp. 79-81 1. The desire […]
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The Deception of Earholes and Eyeballs
Advertising is a memory game. You remember the things that are repeated often.
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This Never Works
"How did you hear about us" will never give you the answer you're looking for.
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Same Same Sameity Same Same
Psychologists call it habituation. Marketers call it the enemy.
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Basically the Basics
Your brand is an invisible link between your company and your product category.
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